Publication name: The Pet Gazette
URL for more info: http://duxburypetgazette.ma.newsmemory.com/ (page 6)
Glamorous models and Beatrice, a sassy Basset Hound puppy mill survivor, are the faces of Companion Animal Protection Society’s (CAPS) national campaign designed to educate the public about atrocities in puppy mills and the risks associated with buying dogs at pet shops supplied by these facilities. CAPS is headquartered in Cohasset, MA. The Models Against Pet Shops & Puppy Mills campaign also promotes adoption of rescue and shelter animals. Advertising components include public service announcements airing on PBS TV stations across the country, print ads, billboards, transit posters, social media efforts led by Beatrice, and related public relations and marketing efforts.
What: Peaceful Anti-Puppy Mill Protest of Citipups
Where: Citipups – 147 8th Avenue, New York, New York 10011
When: Wednesday, March 27, 2013; from 6:00 PM EST to 8:00 PM EST
Why: Citipups purchases dogs from known puppy mills in the Midwest. These inhumane breeders have hundreds of dogs crammed into small cages. In some cases, dogs come from trash-filled facilities that fail to pass minimum USDA requirements for sanitation. There are reported cases of dogs with preventable diseases like kennel cough, parasites, Giardia, Coccidia, Bilateral Cryptorchidism, ulcers, Demodectic Mange, and multiple infections. Lack of adequate veterinary care is rampant in most of the Citipups suppliers. Selling dogs from these mass breeders exposes consumers to sickly dogs that can cause significant financial and emotional strain. The practice is tantamount to consumer fraud.
How: CAPS President Deborah Howard will attend the protest on Wednesday at the Chelsea location of Citipups after appearing in several national and local media outlets. All week long, she will be promoting CAPS' new national advertising campaign, Models Against Pet Shops and Puppy Mills, and working with local CAPS volunteers on the protest. During the protest, CAPS will hand out fliers and brochures to potential pet buyers. Part of our protest will include signs and talks about the cruelty of puppy mills and the pet shops that support them.
Publication name: massnonprofit.org
URL for more info: http://www.massnonprofit.org/news.php?artid=3171&catid=12
February 25, 2013 — The Companion Animal Protection Society, a Cohasset-based nonprofit with an annual budget of about $200,000 that works to protect companion animals from cruelty in pet shops and puppy mills across the country, has launched its first national awareness campaign, relying on a broad media mix.
Publication name: The Hull Times
URL for more info: http://hulltimes.ma.newsmemory.com/ (page 1 and 11)
When Deborah Howard walked into a pet shop in Atlanta in 1989, she didn’t know that it would change her life forever. Appalled at the conditions of the animals, Howard wondered where they came from and why they appeared ill and uncared for.
Publication name: Bea's Beat
URL for more info: http://www.caps-web.org/blogs/bea/2013/03/25/257/
The last couple of months have been purely magical. Ever since February 2013, CAPS’ “Models Against Pet Shops and Puppy Mills” campaign has been all over the USA. Our PSA “This Is the Face of a Puppy Mill Dog,” starring me and fabulous model Kiley Wirtz-Jennings, has aired on PBS stations in Tampa Bay, Los Angeles and Orange County, San Diego, San Francisco, and Chicago. Being the star in a PSA isn’t enough for a girl like me, though! Ever since I was a pup, I’ve had big goals and the last couple of months I’ve seen some of those dreams come true. This is all so exciting!
Publication name: Examiner.com
URL for more info: http://www.examiner.com/article/ad-campaign-brings-attention-to-puppy-mills-and-pet-stores
One of the biggest challenges for charities and non-profit organizations is finding a way to stand out among the crowd. Most constantly having to prove in one way or another that their work is important and should be supported.
Publication name: North Fork Patch
URL for more info: http://northfork.patch.com/articles/local-puppy-mill-protestors-launch-ad-campaign-on-lirr
Puppy mill protestors who spent months demonstrating on Route 25 in Aquebogue last year have embarked upon an advertising campaign.
Deborah A. Howard, president of the Companion Animal Protection Society, said ad posters have been placed in both Long Island Rail Road and MTA Metro-North Railroad cars.
CAPS will begin working with other animal welfare groups, including the San Diego Humane Society, the Animal Welfare Coalition and others in a committee organized by the Public Health and Neighborhood Safety Committee. This is a great day for animals everywhere in our city and our world who have no voice!
Thanks so much to all that came in support of the CAPS presentation!!!
We did it!!!
Publication name: The Boston Globe
URL for more info: http://www.boston.com/news/local/massachusetts/2013/03/10/from-cohasset-nonprofit-campaigns-nationally-against-pet-shops-and-puppy-mills/JLpJFx3cdJEMSRQyEZTHjJ/story.html
In 1989, Deborah Howard walked into an Atlanta pet shop and was shocked by the conditions. The place was dirty, and there were lots of sick puppies, including a small yellow Labrador retriever who pressed against the small cage with an oozing cut on his leg.
Publication name: Wicked Local Cohasset
URL for more info: http://www.wickedlocal.com/cohasset/news/x766877819/Cohasset-charity-takes-stand-against-puppy-mills?zc_p=0#axzz2MxtXVFWt
Anyone who has ever seen a PETA advertising campaign – that’s the People for the Ethical Treatment of Animals – knows that there has long been a link between show business and animal rights. Now, a local non-profit organization that has spent over 20 years standing up for animals has launched its own campaign, with the help of some very glamorous people: models, stylists, photographers and more from the fashion industry.