Consumer outreach and education are both crucial aspects of CAPS effectiveness. Only through awareness and information can consumers make informed decisions.
The cornerstone of outreach and education is a new consumer awareness advertising campaign entitled “Models Against Pet Shops and Puppy Mills” that combines glamorous fashion models with cute rescue dogs, including a puppy mill survivor.
To raise awareness about the horrors of the pet shops and puppy mills, CAPS has generated stories with leading media including CNN, "Dateline," "20/20," "Hard Copy," Reader's Digest, LIFE, People, Detroit Free Press, The Philadelphia Inquirer, The Boston Globe, and more.
Our presence on Facebook, twitter, YouTube and other social media engages people in an ongoing dialogue that inspires actions like peaceful protests.
Take a look through the various drop-down items in our Outreach section to learn more.