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Investigations

View CAPS undercover investigation reports and videos of puppy mills and pet shops.

Reports / Videos

Models & CAPS

What do you get when you combine glamorous fashion models with cute dogs rescued from un-glamorous puppy mills?

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Listen to the PSA

Listen to Deborah Howard's Radio PSA

Publication/Event date: 2013-04
Publication name: The Pet Gazette
URL for more info: http://duxburypetgazette.ma.newsmemory.com/ (page 6)
Summary:
Glamorous models and Beatrice, a sassy Basset Hound puppy mill survivor, are the faces of Companion Animal Protection Society’s (CAPS) national campaign designed to educate the public about atrocities in puppy mills and the risks associated with buying dogs at pet shops supplied by these facilities. CAPS is headquartered in Cohasset, MA. The Models Against Pet Shops & Puppy Mills campaign also promotes adoption of rescue and shelter animals. Advertising components include public service announcements airing on PBS TV stations across the country, print ads, billboards, transit posters, social media efforts led by Beatrice, and related public relations and marketing efforts.
Beatrice was only 4 mnths. old when CAPS investigators rescued her from a South Dakota puppy mill in 2003. Beatrice was deemed unfit for breeding by the facility due to her deformed elbows. Fast forward to 2013: Beatrice resides in a loving, forever home and is the face of a National campaign designed to educate the public about the pet shop-puppy mill connection. Beatrice has her own business cards and has taken the social media world by storm with more than 1,400 Facebook fans and over 500 connections on LinkedIn. “Our Models Against Pet Shops and Puppy Mills campaign is designed to make sure that beautiful animals like Beatrice are treated with kindness and the utmost respect no matter where they are and who is caring for them,” said CAPS Founder and President Deborah Howard. “It’s so important to inform the public about this important animal protection issue and educate them about the sources of that cute puppy in the window or sold over the Internet.”

Beatrice gladly shares the spotlight with professional model Kiley Wirtz Jennings, who learned about CAPS after viewing a shocking video documentary chronicling the undercover employment of a CAPS investigator who compiled the evidence necessary to convict one of the most notorious dog brokers of animal cruelty and terminate her USDA license. Kiley was so moved by the documentary that she contacted CAPS and offered to donate her time. Additional professional models, make-up artists, clothes stylists, a fashion photographer, a videographer, and rescue dogs, also donated their time.

Bea's Beat

Blog with CAPS Spokesmodel Beatrice, a puppy mill survivor and vegan advocate.

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Deborah Howard

Deborah Howard

Learn more about Deborah Howard, president and founder of Companion Animal Protection Society.

Meet Deborah

CAPS Blog

Keep up-to-date about CAPS and read about issues affecting companion animals, especially those suffering in pet shops and puppy mills.

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Contact Us

Contact CAPS

Companion Animal Protection Society (CAPS)
759 CJC Hwy., #332
Cohasset, MA 02025
p: 339-309-0272
501 (c)(3) Tax ID#: 58-2040413

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Class Action Lawsuits

scales of justice

If you purchased a sick or dying puppy from Barkworks or Happiness is Pets, you may be able to join consumer class action lawsuits. The first step is to fill out the CAPS complaint form.

Read more about Happiness is Pets or Barkworks.

CAPS Complaint Form