Publication/Event date: 2013-05-28
Publication name: Joonbug
URL for more info: http://joonbug.com/national/charity/Models-Help-Put-a-Cap-on-Animal-Cruelty/yvVzkHTWa2T
Who knew animal rescue could be so glamorous? Judging by Companion Animal Protection Society’s Models Against Pet Shops and Puppy Mills campaign and its team of captivating activists, it certainly is.
Publication name: Sherman Oaks Patch
URL for more info: http://shermanoaks.patch.com/blog_posts/sherman-oaks-native-leads-national-models-against-pet-shops-and-puppy-mills-campaign
Glamorous models and Beatrice, a sassy Basset Hound puppy mill survivor, are the faces of Companion Animal Protection Society’s (CAPS) national campaign designed to educate the public about atrocities in puppy mills and the risks associated with buying dogs at pet shops supplied by these facilities. CAPS Founder and President Deborah Howard is a Sherman Oaks native.
Publication/Event date: 2013-05-02
Publication name: Fox 5 San Diego
URL for more info: http://fox5sandiego.com/2013/05/01/council-considers-pet-store-ban-on-sale-of-dogs-cats-rabbits/#axzz2SFH7hRNu
Wednesday the City Council’s Public Safety and Neighborhood Services Committee heard a heated debate over the proposal, but ultimately decided to move forward. The ordinance will now go before the entire City Council for a vote.
Publication name: North Fork Patch
URL for more info: http://northfork.patch.com/groups/local-connections/p/puppy-mill-protestors-take-public-awareness-campaign-online
A group of protestors who stood for months on Route 25 in Aquebogue to raise awareness about puppy mills have continued in their quest for public outreach.
Recently, the Companion Animal Protection Society embarked upon an ad campaign on the Long Island Rail Road to raise awareness.
Publication name: NYC PRowler
URL for more info: http://nycprowler.com/2013/03/27/models-against-pet-shops-puppy-mills-publicist-with-a-cause-deborah-howard/
Spotted on the Long Island Rail Road, a campaign has commenced entitled MODELS AGAINST PET SHOPS AND PUPPY MILLS featuring model Kiley Wirtz Jennings and created by The Companion Animal Protection Society (CAPS)
Publication name: The Pet Gazette
URL for more info: http://duxburypetgazette.ma.newsmemory.com/ (page 6)
Glamorous models and Beatrice, a sassy Basset Hound puppy mill survivor, are the faces of Companion Animal Protection Society’s (CAPS) national campaign designed to educate the public about atrocities in puppy mills and the risks associated with buying dogs at pet shops supplied by these facilities. CAPS is headquartered in Cohasset, MA. The Models Against Pet Shops & Puppy Mills campaign also promotes adoption of rescue and shelter animals. Advertising components include public service announcements airing on PBS TV stations across the country, print ads, billboards, transit posters, social media efforts led by Beatrice, and related public relations and marketing efforts.
Publication name: massnonprofit.org
URL for more info: http://www.massnonprofit.org/news.php?artid=3171&catid=12
February 25, 2013 — The Companion Animal Protection Society, a Cohasset-based nonprofit with an annual budget of about $200,000 that works to protect companion animals from cruelty in pet shops and puppy mills across the country, has launched its first national awareness campaign, relying on a broad media mix.
Publication name: The Hull Times
URL for more info: http://hulltimes.ma.newsmemory.com/ (page 1 and 11)
When Deborah Howard walked into a pet shop in Atlanta in 1989, she didn’t know that it would change her life forever. Appalled at the conditions of the animals, Howard wondered where they came from and why they appeared ill and uncared for.
Publication name: Bea's Beat
URL for more info: http://www.caps-web.org/blogs/bea/2013/03/25/257/
The last couple of months have been purely magical. Ever since February 2013, CAPS’ “Models Against Pet Shops and Puppy Mills” campaign has been all over the USA. Our PSA “This Is the Face of a Puppy Mill Dog,” starring me and fabulous model Kiley Wirtz-Jennings, has aired on PBS stations in Tampa Bay, Los Angeles and Orange County, San Diego, San Francisco, and Chicago. Being the star in a PSA isn’t enough for a girl like me, though! Ever since I was a pup, I’ve had big goals and the last couple of months I’ve seen some of those dreams come true. This is all so exciting!
Publication name: Examiner.com
URL for more info: http://www.examiner.com/article/ad-campaign-brings-attention-to-puppy-mills-and-pet-stores
One of the biggest challenges for charities and non-profit organizations is finding a way to stand out among the crowd. Most constantly having to prove in one way or another that their work is important and should be supported.