Fashion Models Stand Up for Animal Protection
Publication name: The Pet Gazette
URL for more info: http://duxburypetgazette.ma.newsmemory.com/ (page 6)
Glamorous models and Beatrice, a sassy Basset Hound puppy mill survivor, are the faces of Companion Animal Protection Society’s (CAPS) national campaign designed to educate the public about atrocities in puppy mills and the risks associated with buying dogs at pet shops supplied by these facilities. CAPS is headquartered in Cohasset, MA. The Models Against Pet Shops & Puppy Mills campaign also promotes adoption of rescue and shelter animals. Advertising components include public service announcements airing on PBS TV stations across the country, print ads, billboards, transit posters, social media efforts led by Beatrice, and related public relations and marketing efforts.
Beatrice gladly shares the spotlight with professional model Kiley Wirtz Jennings, who learned about CAPS after viewing a shocking video documentary chronicling the undercover employment of a CAPS investigator who compiled the evidence necessary to convict one of the most notorious dog brokers of animal cruelty and terminate her USDA license. Kiley was so moved by the documentary that she contacted CAPS and offered to donate her time. Additional professional models, make-up artists, clothes stylists, a fashion photographer, a videographer, and rescue dogs, also donated their time.